As most of us could have guessed with the rise in new technology and our world trying to be "green" that the fall in paper "book" sales would go down. As this NY Times articles states "E-books accounted for just 1.3 percent of all book sales. But their sales skyrocketed 176.6 percent over the previous year." This rise in sales will only increase as this new technology grows.
One of the first devices to take over was the Barnes & Noble Nook. The nook is the first electronic book reader to be based on the Android platform. You can purchase and read books through the Nook instead of buying individual books and wasting the paper. One great feature of the nook is the "LendMe" feature where some books are licensed for sharing. In those cases, the purchaser is permitted to share a book once, with one other user, for up to two weeks. Users will be able to share purchased books with others who are using Barnes & Noble's reader application software for iPhone, iPod Touch, Mac, and Windows.
Another device that can not only decrease book sales but also has an impact on the advertising world. Less than 2 weeks ago the i-Pad was born. The iPad is a table computer which is smaller than a labtop and is a larger than an iTouch. It runs iPad-specific applications as well as those written for the iPhone and iPod touch, including e-book readers. The iPad uses WiFi or Wireless WAN to browse the Internet, load and stream media, and install software. I have had a chance to mess around on the i-Pad and for it's main features that it's made for it's awesome.
